VW’s new ID.4 electric SUV has a planned online reveal for 23 September, though VW are already expecting a lot for the new EV. In an internal interview released earlier this week, brand CEO Ralf Brandstätter and Thomas Ulbrich, member of the Board of Management for e-mobility, discussed the company’s future plans and what they expect from the new car in the next few years.
“Volkswagen wants to become the world market leader in e-mobility – but that won’t happen by itself. The Volkswagen brand is therefore investing around 11 billion euros by 2024. As a compact SUV, the ID.4 has, in our view, the best prerequisites for being successful in a large scale in all important markets. We therefore expect the Volkswagen brand to produce a total of 1.5 million e-cars per year by 2025. And the ID.4 is likely to account for around a third of this. The ID.4 will thus become the driving force behind our reorientation a hundred thousand times over.”
Judging by Brandstätter and Ulbrich’s interview, as well as a recent investor meeting, Volkswagen’s approach with the ID.4 appears to be on broad appeal and marketability, creating an electric vehicle that meets the most common demands of customers. Interior space, reduced price, and a decent towing capacity have all been priorities of the ID.4, trying to bring the electric vehicle to a wider audience (i.e. your mum will be driving an ID.4 next year), rather than a richer one.The first ID.4s are supposed to be released later this year, and may represent a turning point for the EV market, providing accessible, affordable cars to those who don’t have a huge budget but want to stay environmentally-conscious. If that does turn out to be the case, it’s undoubtedly a good thing: electric cars and transportation needs to be available to everyone – not just those on the cutting edge – if they’re going to make a difference to the planet and how we traverse it.